In a crowded pizza market, Blaze Pizza has set itself apart with speed, customization, and a vibe that resonates with modern consumers. If you’re looking for a pizza franchise that combines artisan quality with fast-casual convenience, Blaze Pizza could be the perfect slice of opportunity.

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🔍 Brand Overview

• Founded: 2011 by Elise and Rick Wetzel (of Wetzel’s Pretzels)
• Headquarters: Pasadena, California
• Franchising Since: 2012
• Current Locations: Over 300 units across the U.S., Canada, and international markets
• Ownership: Private investment group including early backing by LeBron James

Blaze Pizza revolutionized the fast-casual pizza segment with its “fast-fire’d” pizzas, offering guests the ability to customize artisanal pizzas that are ready in about 3 minutes. The experience is similar to Chipotle—but for pizza lovers.

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💰 Investment & Financial Snapshot

Expense Category	Estimated Range
Initial Investment	₦454,000 – ₦1,100,000
Franchise Fee	₦30,000
Liquid Capital Required	₦500,000+
Net Worth Requirement	₦1 million+
Royalty Fee	5% of gross sales
Marketing/Brand Fund	2% of gross sales

The startup cost includes everything from restaurant buildout and signage to equipment, initial inventory, and operating capital.

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🚀 Why Blaze Pizza Is Booming

1. Speed + Quality = Winning Combo

Blaze’s core promise—personalized, high-quality pizza in 180 seconds—meets modern consumer demands for fast, fresh, and flavorful. Their signature dough is made in-house daily, and the ingredients are clean-label and preservative-free.

2. Bold Branding with Star Power

LeBron James’ early involvement gave Blaze Pizza instant cultural relevance, but it’s the consistency and aesthetic of the brand—clean, urban, and social media-ready—that fuels loyalty among millennials and Gen Z.

3. Solid Unit Economics

Many Blaze Pizza units generate $1M+ in annual sales, especially in urban markets and university zones. High throughput and digital ordering integrations contribute to strong operational efficiency.

4. Tech-Driven & Delivery-Ready

Blaze was quick to adopt delivery partnerships, loyalty app tech, and order-ahead systems, making it well-positioned for today’s mobile-first consumer.

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🧠 Ideal Candidate Profile

Blaze Pizza is looking for owner-operators or investor groups with:

• Experience in food service or QSR operations
• Strong marketing and people management skills
• Financial capacity for multi-unit investment
• A passion for building a community-driven brand

Blaze encourages multi-unit development and offers discounted fees for multi-store commitments.

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🌐 Powered by PizzaFranchiseMaster.com

At PizzaFranchiseMaster.com, powered by Star Brands Consulting Group, we help future franchisees navigate the complexities of pizza franchising—from brand selection and FDD analysis to financial modeling and site planning.

Blaze Pizza is just one of the many high-growth options we recommend for visionary entrepreneurs who want more than just a slice of the pie—they want a movement.

Whether you’re looking to open in a suburban shopping plaza or an urban food court, our team will guide you through everything, including:

• Matching capital with the right franchise model
• Application support and brand introductions
• Store design and location sourcing
• Launch marketing and scale strategies

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🎯 Final Take

Blaze Pizza represents the new wave of pizza franchising: fast, fresh, and built for today’s customer. With bold branding, smart tech, and solid returns, it’s a top contender for your franchise portfolio in 2025.